Lessons I’ve Learnt as a Professional Copywriter

This guest post was written by Lewis Camp (Copywriter at Big Reach Marketing) 

It’s now been an entire year since I started my role as a full-time copywriter at Big Reach. The position has been thoroughly enjoyable, presenting me with lots of amazing opportunities to dive into brand new subjects and generally flex my creativity on a daily basis. 

English was always my strong suit at school, so thank goodness there’s a career that aligns with something which has become not only a skill of mine but also a huge passion. 

Here are some of the biggest takeaways after spending the past 12-months tapping away on my keyboard. 

Varied Workload 

What’s great about working for an agency would be the broad range of clients you’re working with. One day you could be writing for corporate governance and the next, creating an informal piece for a fashion brand. 

It requires lots of research and versatility in your writing, and that’s the challenge that makes copywriting so enjoyable. You’re essentially imitating someone else, something which has required me to get into the minds of people much older or with comparative interests. 

 Every Day is a Learning Experience

Since your head is firmly placed within the world of SEO, you have no choice but to keep regularly connected with the latest changes to Google’s algorithm. This can seem boring, however, think about the wealth of expertise you’re getting in return. I’m now far more knowledgeable about SEO in general, helping me understand the role my work plays in the greater scheme of things. 

SEO has always been a bit of a game, and with my competitive edge often brought into play during working hours, this has only served me well in regards to creating SEO-rich content which does have the impact clients want. If you like the idea of trumping others, then copywriting offers the ideal platform to unleash your inner competitor. 

Things To Be Wary Of 

There’s a reason why copywriting gets outsourced, in fact, no, there are two! The first would be the time it takes to actually pull something together, and the other would be the brainpower required to write lots and lots of words. My advice would be to take full advantage of those glorious periods in which your mind appears to be on your side, as you never know when the next period of sluggishness is set to take effect. 

Being organised also helps, since this means projects can be finished without the need to start something new. It’s never a good idea to swiftly jump from cosmetics into immigration! Also think about reading, even if it’s every so often, as simply absorbing words is a really simple way to keep engaged with the English language.

Huge thanks to Lewis for this month’s guest blog.

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